MORE THAN PRODUCTS, WE BUILD RELATIONSHIPS.
ROD was born in 2005 by identifying a need and finding a better way to meet it.
What began with the marketing and importation of specialized products evolved into an organization capable of developing brands, operating e-commerce channels, distributing products, serving corporate projects, and exploring new business opportunities.
Along the way, products, markets, and channels have changed. Our way of doing business remains.
We believe our job is to facilitate the success of others: understand a need, connect the right capabilities, and deliver.
Integrity · Trust · Service · Excellence
OUR STORY BEGAN HERE.
In 2005, ROD began trading and importing European glass and specialized components.
That first category taught us something that continues to define us: to identify a need, find a better way to meet it, and deliver when the customer needs it.
Today our operations encompass new brands, categories, and business models, while glass and components remain available as part of our specialized portfolio.
A STORY OF EVOLUTION.
Todo comenzó identificando una necesidad.
ROD inicia operaciones en Guadalajara comercializando e importando cristales y componentes especializados.
De producto a distribución.
Nuevas categorías, proveedores, clientes y capacidades se integran a la operación.
De distribución a construcción de marcas.
El desarrollo de nuevas unidades amplía nuestra presencia en diferentes mercados.
Nuevos canales. Nuevas capacidades.
El comercio electrónico se convierte en uno de los motores de crecimiento del grupo.
De productos a soluciones.
Fortalecemos nuestra capacidad para atender proyectos corporativos y desarrollar soluciones especiales.
Un ecosistema empresarial en evolución.
ROD integra marcas, distribución, comercio electrónico, desarrollo, sourcing e importación.
Nuevas categorías. Nuevos mercados. Nuevas oportunidades.
Continuamos construyendo capacidades para crecer en México y otros mercados.
“We don’t predict the future. We build it. Our strategy is clear: strengthen capabilities, uphold our principles, and be ready for opportunities that align with our growth.”
WE THINK IN DECADES, NOT QUARTERS.
Our vision is to build a solid, diversified, and increasingly professional Mexican business group, capable of competing in new markets and developing opportunities beyond our current categories.
We want to continue growing in Mexico and selectively develop new international opportunities, brands, categories, and business models that complement our capabilities and generate sustainable value.
And doing it without losing what allowed us to get this far:
Integrity · Trust · Service · People